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Apple's iPhone Stumbles in China: A Perfect Storm of Competition and Complacency

Apple’s iPhone Stumbles in China: A Perfect Storm of Competition and Complacency

Apple’s iPhone sales in China have plunged 19% in the first quarter of 2024, marking their worst performance since 2020. This slump comes amidst rising competition from local players like Huawei and a growing preference for value-driven options. The article explores the reasons behind Apple’s struggles, the challenges they face, and potential strategies for regaining their footing in the world’s largest smartphone market.

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